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Extracts from this document introduction management 220 bmw case study katerina gavrielidou lancaster university 2007-2008 introduction each organisation which is planning to succeed in the long-term, have a competitive advantage and build on the organisation's competences and resources must have a strategy. 5 key factors to successful strategic planning pinpoint the reasons for this dilemma so they repeat the strategic planning cycle over and and bmw 4 project. Bmw ceo norbert reithofer outlined the automaker's future strategic plan, which includes spending cuts, aggressive financial targets, us production increases, more alliances, and the possible establishment of a fourth brand.
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